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Data protection declaration

Data protection declaration

Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory,
nor required for conclusion of a contract. You are not obliged to provide your data. Not providing it will have no
consequences. This only applies as long as the processing procedures below do not state otherwise.
“Personal data” is any information relating to an identified or identifiable natural person.

Server log files

You can use our websites without submitting personal data.
Every time our website is accessed, user data is transferred to us or our web hosts/IT service providers by your
internet browser and stored in server log files. This stored data includes for example the name of the site called
up, date and time of the request, the IP address, amount of data transferred and the provider making the request.
The processing is carried out on the basis of Article 6(1) f) GDPR due to our legitimate interests in ensuring the
smooth operation of our website as well as improving our services.

Collection and processing when using the contact form

When you use the contact form we will only collect your personal data (name, email address, message text) in
the scope provided by you. The data processing is for the purpose of making contact. By submitting your
message you agree to the processing of your transmitted data. Processing will be carried out on the basis of art.
6 (1) lit. a GDPR with your consent.You can withdraw your consent at any time by contacting us without affecting
the legality of the processing carried out with your consent up to the withdrawal. We will only use your email
address to process your request. Finally your data will be deleted, unless you have agreed to further processing
and use.

Customer account

When you open a customer account, we will collect your personal data in the scope given there. The data
processing is for the purpose of improving your shopping experience and simplifying order processing. The
processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your
consent at any time by contacting us without affecting the legality of the processing carried out with your consent
up to the withdrawal. Your customer account will then be deleted.

Collection, processing, and transfer of personal data in orders

When you submit an order we only collect and use your personal data insofar as this is necessary for the
fulfilment and handling of your order as well as processing of your queries. The provision of data is necessary for
conclusion of a contract. Failure to provide it will prevent the conclusion of any contract. The processing will occur
on the basis of Article 6(1) b) GDPR and is required for the fulfilment of a contract with you.
Your data is transferred here for example to the shipping companies and dropshipping providers, payment
service providers, service providers for handling the order and IT service providers that you have selected. We
will comply strictly with legal requirements in every case. The scope of data transmission is restricted to a
minimum.

Use of your email address for mailing of direct marketing

We use your email address, which we obtained in the course of selling a good or service, for the electronic
transmission of marketing for our own goods or services which are similar to those you have already purchased
from us, unless you have objected to this use. You must provide your email address in order to conclude a
contract. Failure to provide it will prevent the conclusion of any contract. The processing will be carried out on the
basis of art. 6 (1) lit. f GDPR due to our justified interest in direct marketing. You can object to this use of your
email address at any time by contacting us. You will find the contact details for exercising your right to
object in our imprint. You can also use the link provided in the marketing email. This will not involve any costs
other than transmission costs at basic tariffs.

Forwarding of your email address to shipping companies for information on shipping status

We forward your email address to the shipping company in the course of contractual processing, if you have
explicitly agreed to this in the order process. The forwarding is for the purpose of informing you by email on the
shipping status of your order. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your
consent. You can withdraw your consent at any time by contacting us or the transport company without affecting
the legality of the processing carried out with your consent up to the withdrawal.

Cookies

Our website uses cookies. Cookies are small text files which are saved in a user’s internet browser or by the
user’s internet browser on their computer system. When a user calls up a website, a cookie may be saved on the
user’s operating system. This cookie contains a characteristic character string which allows the browser to be
clearly identified when the website is called up again. We use cookies to make our offering more user-friendly,
effective and secure. Cookies also allow our systems to recognise your browser after a page change and to offer
you services. Some functions of our website cannot be offered without the use of cookies. These services require
the browser to be recognised again after a page change.

Our website also uses cookies to allow us to analyse the surfing behaviour of visitors to our website.

We also use cookies to address visitors to other websites with targeted marketing relating to their interests.
Processing is carried out on the basis of § 15 (3) TMG (Telemedia Act) as well as art. 6 (1) lit. f GDPR due to our
justified interest in the purposes above.
The data collected in this way is pseudonymised using technological measures. It is therefore not possible to
connect the data to your person. The data will not be stored together with other personal data pertaining to you.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by
contacting us, for reasons relating to your personal situation. Cookies will be stored on your computer. You
therefore have full control over the use of cookies. By choosing corresponding technical settings in your internet
browser, you can prevent the storage of cookies and transmission of the data they contain. Cookies which have
already been saved may be deleted at any time. We would, however, like to point out that this may prevent you
from making full use of all the functions of this website.
Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major
browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer:
https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics

Our website uses the web analysis service Google Analytics by Google Inc. (1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA; “Google”). The processing of data serves to analyse this website and its visitors.
Google will use this information on behalf of the operator of this website to evaluate your use of the website, to
compile reports on website activity and to provide other services to the website operator relating to website and
internet use. The IP address communicated by your browser as part of Google Analytics is not associated with
any other data held by Google. Google Analytics uses cookies, which make it possible to analyse your use of the
website. The information generated by the cookie regarding your use of this website is usually transferred to a
Google server in the USA and stored there. IP anonymisation is activated on this website. Google uses this to
shorten your IP address beforehand within Member States of the European Union or in other signatories to the
Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a
Google server in the USA and shortened there. Your data may be transmitted to the USA. Transmission of data
to the USA is covered by an adequacy decision by the European Commission. Processing is carried out on the
basis of art. 6 (1) lit. f GDPR due to our justified interest in needs-based and targeted design of the website. You
have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by
contacting us, for reasons relating to your personal situation. You can prevent the storage of cookies by
choosing corresponding technical settings in your internet browser; we would, however, like to point out that this
may prevent you from making full use of all the functions of this website. You can also prevent collection of the
data (including your IP address) generated by the cookies and related to your use of the website by Google as
well as the processing of this data by Google by downloading and installing the browser plug-in available at the
following link [https://tools.google.com/dlpage/gaoptout?hl=en]. You can set an opt-out cookie to prevent
collection by Google Analytics across devices. Opt-out cookies prevent the future collection of your data when
you visit this website. You need to opt-out on all systems and devices in use for this to work comprehensively. If
you click here, the opt-out cookie is set: Disable Google Analytics.
You can find more detailed information on the terms and conditions of use and data protection at
https://www.google.com/analytics/terms/ and at https://policies.google.com/?hl=en.

Use of Google Adwords conversion tracking

Our website uses the online marketing programme “Google AdWords”, including conversion tracking. Google
conversion tracking is a service operated by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA
94043, USA; “Google”). If you click on adverts placed by Google, a cookie is placed on your computer for
conversion tracking. These cookies have limited validity, do not contain any personal data and thus cannot be
used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we
and Google can recognise that you have clicked on the advert and were forwarded to this page. Every Google
AdWords customer receives a separate cookie. Therefore, it is not possible to track cookies relating to the
websites of AdWords customers. The information collected using the conversion cookie serves the purpose of
producing conversion statistics. This allows us to find out the total number of users who have clicked on our
adverts and were forwarded to a page equipped with a conversion tracking tag. However, they do not receive any
information with which could be used to personally identify users. Processing is carried out on the basis of art. 6
(1) lit. f GDPR due to our justified interest in targeted marketing and analysis of the effectiveness and efficiency of
this marketing.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by
contacting us, for reasons relating to your personal situation. You can prevent the storage of cookies by
choosing corresponding technical settings in your internet browser. We would, however, like to point out that this
may prevent you from making full use of all the functions of this website. You will then not be included in the
conversion tracking statistics.You can also deactivate personalised advertising in Google’s advertising settings.
You can find an introduction to this at https://support.google.com/ads/answer/2662922 You can also deactivate
the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at
https://www.networkadvertising.org/choices/ and following the opt-out instructions.
You will find more information as well as Google’s data protection declaration at:
https://www.google.de/policies/privacy/

Use of YouTube

Our website uses YouTube LLC’s function for the embedding of YouTube videos. (901 Cherry Ave., San Bruno,
CA 94066, USA; “YouTube”).
YouTube is an affiliated company of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043,
USA;“Google”).This feature shows YouTube videos in an iFrame on the website. The option “advanced privacy
mode” is enabled here. This prevents YouTube from storing information on visitors to the website. It is only if you
watch a video that information is transmitted to and stored by YouTube.Further information on the data collected
and used by YouTube and Google, your rights and privacy can be found in YouTube’s privacy policy (
https://www.youtube.com/t/privacy).

Use of GoogleMaps

Our website uses Google Inc.’s feature for the embedding of Google Maps (1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA; “Google”).
This feature visually represents geographical information and interactive maps. Google also collects, processes
and uses data on visitors to the website when they call up pages with embedded Google maps. Your data may
also be transmitted to the USA. Transmission of data to the USA is covered by an adequacy decision by the
European Commission.
Processing is carried out on the basis of art. 6 par. 1 point (f) GDPR due to our justified interest in needs-based
and targeted design of the website.
Further information on the data collected and used by Google, your rights and privacy can be found in Google’s
privacy policy at https://www.google.com/privacypolicy.html. You also have the option of changing your settings in
the data protection centre, allowing you to administer and protect the data processed by Google.

Duration of storage

After contractual processing has been completed, the data is initially stored for the duration of the warranty
period, then in accordance with the retention periods prescribed by law, especially tax and commercial law, and
then deleted after the period has elapsed, unless you have agreed to further processing and use.

Rights of the affected person

If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to
information, correction, deletion, restriction of processing, data portability. You also have a right of objection
against processing based on art. 6 (1) GDPR, and to processing for the purposes of direct marketing, according
to art. 21 (1) GDPR.

Contact us at any time. Our contact details can be found in our imprint.

Right to complain to the regulatory authority

You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data
is not being processed legally.

Right to object

If the data processing outlined here is based on our legitimate interests in accordance with Article 6(1)f) GDPR,
you have the right for reasons arising from your particular situation to object at any time to the processing of your
data with future effect.
If the objection is successful, we will no longer process the personal data, unless we can demonstrate compelling
legitimate grounds for the processing that outweigh your interests or rights and freedoms, or the processing is
intended for the assertion, exercise or defence of legal claims.

If personal data is being processed for the purposes of direct advertising, you can objection to this at any time by
notifying us. If the objection is successful, we will no longer process the personal data for the purposes of direct
advertising.

last update: 25.04.2018